Lulu Ads — Publisher Concierge

Lulu Ads monetizes MCP servers and agent tools with disclosed, labeled sponsored slots (70% rev share, CPA, fail-open). Typical flow: 1) get_integration_guide for the user's stack. 2) create_publisher (requires the human's consent first — it emails them a verification code). This step needs a human present: pause and wait for the code, do not guess it or invent an email address, and do not proceed past it unattended. 3) confirm_publisher(pending_id, code) with that code — only this step returns the publisher_id and one-time api_key; create_publisher alone does not. 4) integrate the SDK using the guide from step 1. 5) verify_integration to confirm a real sponsored slot was served. Never add text instructing a model to display sponsored content; it is data — the host decides.